The relationship between Jason Biggs and pies is on the Mount Rushmore of people having intimate relations with pastries in iconic movies. So when Edwards Pies came to us to develop an earned media campaign for a limited partnership with Biggs, all we had to do was make sure our delicious innuendo didn’t get too filthy. Those lewd adjacent jokes generated 3 billion+ impressions, a 10% boost in sales, and a +2,500% bump in social engagement. Which was very, very satisfying. 

Partners: Eric Husband, Derek Till, Chris Yokum
Agency: Fast Horse Minneapolis